Very first steps
It all started with an idea, a dream of creating a clothing brand, which was fallowed by a long training and a search for the right business direction. A sewing machine, a serger and all the necessary materials for sewing lingerie were purchased, and a workplace was set up right at home. Following this, efforts were made to create bespoke lingerie, but this endeavor quickly ended due to the significant time resources required and without substantial returns.
Change of direction
So the decision was taken to sell all the materials bought, which led to the business development opportunities in the DIY area, as our lingerie sewing kits were initially quite popular. Despite the fact that the competition increased quite dramatically, we decided to continue in this direction, now offering you our first sewing patterns and tutorials. We are also currently looking for sustainable suppliers to offer you high-quality and environmentally friendly materials.
the brand's identity
One of the brand's identity elements is a girl with peonies, the creator's favourite flowers. This beautiful drawing, created by an Italian artist, symbolises femininity, just like our logo. Although it was not certain that it would be used at first, it has become an integral part of the brand's identity, as all our patterns are named after flowers.
The brand is also characterised by its pastel shades, deliberately chosen in soft lilac, pink, fuchsia and slightly other gentle floral colours. It's a colour combination that gives the brand a light, airy, and spring like feel.
The brand's name Lingerie Spiration has two meanings. On the one hand, Spiration means the act of breathing, the fact that creating lingerie is a passion. We breathe it, we live it... But on the other hand, it is a kind of derivative of the word inspiration. So look at it however you like, but one thing is clear - IT'S ALL ABOUT LINGERIE.
